Amy Holbrook


Amy Holbrook, the founder of AMH Design, discovered needlepoint when it was recommended to her as a great stress relief activity. After living in Italy for several years where her most stressful daily event was trying to navigate Rome's traffic on her Vespa, Amy returned to New York and enrolled at Columbia Business School where she soon became a stressed out, sleep deprived MBA student looking for a job. To combat the stress of her grueling schedule, Amy started needlepointing. She was instantly hooked by this craft that kept her hands busy, calmed her nerves and put her into a meditation-like state.


After stitching numerous floral motifs, eyeglass cases and pillows with cute sayings, Amy decided that if she was going to continue stitching, she wanted to be making something that would fit in with her urban lifestyle and home decor. She searched needlepoint shops and online stores and couldn't find what she was looking for. So, she decided to design them herself- AMH Design was born shortly after graduating from Columbia.


Amy inherited her love of patterns from her mother, a stylish former Ford model who is an amazing decorator/sewer/floral arranger and all-around creative genius. Amy's entrepreneurial spirit comes from her father who has been involved with start-up companies since long before she was born.


AMH Design's debut collection is influenced by the patterns Amy found in her favorite cities-London, Marrakech, Rio, and Rome.